How To Market Your Beauty Products On Blogs And Forums

If you are the creative type that likes to craft and make handmade products to sell, the crafting aspect is often only the tip of the iceberg. Deciding what to make, whom to sell to and the logistics of getting the finished product to the consumer might very well overwhelm you if the entire process is not well planned. In fact the simplest plans to set up your very own handmade product business might turn into a nightmare for the unprepared. Thankfully there are many ways to cut out unnecessary stress and make life easier getting your handcrafted products out there.

In recent years, there’s been a big growth in the handmade beauty products and home fragrance sector. Some of the most popular beauty crafting niches for work from home businesses is handmade perfumes, handmade soap, scented candles and mineral cosmetics.

Many of these home based workers and crafters are doing brisk business making high quality, handcrafted goods for an ever increasing customer base. However, even the best handmade beauty products can go unnoticed in the market place if the right marketing plans are put into place.

Following are a few pointers that should help you.

Market Research To Find Out Your Target customers

It is very important to first establish if there is a demand for your products and to know who your buyers would be before making your stock. The market research will also show you what your competitors are selling and what items are popular with customers. By doing this you find out exactly what to make and minimize wastage.

A good example is this, let’s say you love the smell of licorice and use that fragrance note when making perfumes for your own use, because you love the scent doesn’t mean your customers will. Therefore, it’s no use spending a lot of money on supplies to make a product that no one wants to buy.

Create A Website For Your Products

An online store is one of the best avenues to sell your products. You can set up one up for free or next to nothing using one of the many free online shop providers and use Paypal to collect payments. Once this is done you, you can use the next two marketing tips to promote your website and products some more.

How To Promote Your Product On Other People’s Blogs

You can contact beauty and handmade product bloggers and ask them to review your goods on their site. You would need to send them a sample of the items and request that the do a write up or video about their opinion of it to their audience and subscribers.

How To Promote Your Product On Forums

Online forums and message boards can be a great place to get people talking about your products and find new customers. Forums are often very popular platforms where product recommendations and reviews are discussed. By joining forums relevant to your craft and business and getting active in discussions you can generate a lot of exposure.

In addition, most forums will allow you to use your business web address as your signature when posting on threads, this translates into more opportunities for people to click through to your website and see your products that for sale.

Home Businesses Selling Natural Beauty Products

More moms than ever are looking to figure out some way to work from home. With today’s unstable economy many are out of work, or making less. Most women are familiar with Mary Kay Cosmetics and Avon. They are not only two of the largest home based business opportunities in the world; they have been around for a long time and helped to create many small fortunes. That being said, there are a growing number of Direct Market cosmetic companies selling natural beauty products from home businesses. How do you choose what’s best for you and your family? If you are considering joining a Network Marketing cosmetic company this article will provide you with a few “gold nuggets” to help you make the right decision.

There are currently over 2,700 MLMs in America today! Over half of all Americans bought a product or service from a network marketing company sometime in the last 12 months! By some estimates over 25% of all cosmetics are purchased through a network marketing business. This adds up to huge opportunity for anyone who can:

1) Find a good home based company with a good compensation plan
2) Put together a system to find targeted leads to grow the business

Here is a list of some of the best cosmetic companies with built-in home based networking opportunities:

1) Apriori Beauty
2) Avon
3) Mary Kay Cosmetic
4) Arbonne International
5) Nu Skin
6) Beauticontrol
7) Jafra Cosmetics International
8) Sunrider International
9) Viviane Woodward
10) Ceregenex
11) Ceres Living
12) Fluhme
13) IsXPERIA
14) NuCERITY
15) Rejuvenate Worldwide
16) Votre Vu

You may be asking why I provided such a long list. The reason is simple. Each of the above companies is very successful and has many positives to offer. It would be a mistake to jump into the first one that is set before you. Each one has its advantages and disadvantages. The fact is over 95% of home based entrepreneurs fail. This is because people tend to jump into an opportunity without thoroughly checking out the competition and making a well-educated decision. Taking a few months to check into each company on the above list will ensure that you are able to make an informed decision that will be right for you.

I do not have the ability to go into a lot of details in this short article, but I have found that most MLM companies that seem to have the best compensation plans tend to have inferior products that are harder to sell. So be aware that the product quality verses compensation is a likely trade-off as you are analyzing these companies.

Most women who are successful in the natural beauty product industry do so mainly through home cosmetic parties; however, there are many ways to market these types of businesses.

The fact is now days more and more people are looking online for answers (just as you did.) Some concentrate on moving products and some concentrate on building their down line so those under them can sell the products. The strategy to take really depends on the organization.

Sally Beauty Products – One Stop Shop For Quality Beauty Items

With people becoming more and more conscious of their looks, it comes as no surprise that cosmetic companies are abounding everywhere. These companies include cosmetic giants like Estee Lauder, Shiseido, Revlon, Max Factor, and many more.

However, since these companies pay thousands, maybe even millions, of dollars in advertising, their products can be a bit expensive. Some people, especially those who are in a tight budget, hesitate to purchase products from these companies because most retailers sell them at high prices. However, if you really want to benefit from the amazing effects of such high-esteemed products and avoid paying a fortune for them, your option is to purchase them from wholesale retailers who buy and sell them in large quantities. Sally Beauty Products is one of these retailers.

Before purchasing products from any company though, it is always a good idea to know the company’s background and the products they supply. So how did Sally Beauty Products come about and what products do they distribute?

Sally Beauty Products opened its first beauty supply store in New Orleans back in 1964. Today, a Sally Beauty Products franchise can be found in every state in America. They have also extended their operations to eight other countries around the world, including Canada, Mexico, Germany, Japan, Spain, Ireland, and the United Kingdom. Because there are over 2,700 franchises operating successfully, Sally Beauty Products has rightfully claimed to be the largest retailer of beauty and skin care products to date.

Contributing to the success of the company is the excellent customer assistance they provide. Each of their customer service staff is trained to answer queries regarding their products, as well as recommend various beauty products that they know will cater to each customer’s needs.

Sally Beauty Products does not only cater do business with individual customers, but with other businesses related to the beauty industry as well. These segments include beauty salons, cosmetologists, and schools of cosmetology.

Whether you are into the wholesale business or just an individual customer wanting to try new products for a change, Sally Beauty Products are one of your best options. They have a vast selection of products to choose from, with over 5,000 items for beauty and skin care.

How to Start Your Own Line of Beauty Products Right From Home

Are you dreaming of becoming the next MAC Cosmetics, Avon or Clinique?

With online beauty businesses growing at such a fastpace, creating your very own line of beauty products has motivated many entrepreneurs looking to become the next cosmetic giant. An exciting industry where you can be as creative as you want to be, and potentially earn a great living too.

You may stop and ask yourself. Where do I start?

All you need to start is an idea and a passion… and a little creativity doesn’t hurt either – and who knows, maybe one day your cosmetic line will be featured in such magazines as InStyle or Lucky!

Pursuing your dream as a cosmetics maker will take a lot of research to help make your dreams come true. But well worth the effort as this will help guide you and build a solid business plan.

Starting your own unique cosmetics business from home is probably one of the easiest ways to becoming a part of this multi-billion dollar growing industry…. over 7 billion actually. New cosmetic lines are opening up shop everyday, and with the internet reach, many are cashing in on their creativity and passion.

Even though only a handful grow into big corporations, most cosmetics businesses earn a pretty decent living, and a fulfilling lifestyle.

There are many cosmetics out there ranging from handmade beauty soaps, oils and lotions to specialized skin care lotions as well as lip balms and lipsticks. However, if you’re like many entrepreneurs, you’re probably interested in making and selling profitable, low-cost items with high turnarounds.

Below are several everyday items with very good selling history to consider:

* Lotions
* Body Fragrances
* Lip Balms
* Lip Glosses
* Beauty Soaps

If you’re thinking that creating your cosmetics line will require some complex lab work, think again. You can certainly make simple cosmetics right at home in your own kitchen. People have been doing it for years. There are some guidelines to follow though when selling to others, and I’ve taken the liberty to add some of those helpful resources at the end of this post.

While most big companies outsource the manufacturing of their line to other businesses, many got their start just as you are doing now. Small, and in the kitchen. Focus on getting your business set from the line you’ll carry, price points, packaging and costs to operate it. You’ll need stock and supplies. Settle in and get a feel for it.

Now, before pitching your cosmetic line to upscale retail stores, you can easily start selling your wonderful products through:

* Online venues like Etsy, Artfire and Silkfair
* Consignment shops
* Mall kiosks
* Home events with friends/family
* Rent tiny booths at a neighborhood outdoor/indoor event

You can live out your cosmetic business dreams regardless of your experience level or educational background, which is the beauty of this industry. You can do it part-time or full-time, at home or in a rented space. don’t rush it, and never bite off more than you can chew.

For those with that creative and entrepreneurial spirit, creating your own cosmetic line is most likely a perfect fit for you. There is little investment involved, and plenty of resources abound.

Selling cosmetics online (or any product for that matter) can be very consuming of your time. In this buying industry, made up mostly of women who want to form a personal relationship with your first because for them wearing cosmetics is a personal issue and they must trust the company before making a purchase from you. This isn’t like buying a sweater.

When you’ve been in business for at least a year, and you’re looking to increase your business revenue. You can start by offering more selections (anti-aging, serum, foundation, etc.) – You can also cater to special niche markets (anti-stretch mark lotions, mens cosmetic line, ethnic niches, mothers-to-be,etc.)

A big myth out there about starting your own cosmetics line is…starting a cosmetics line takes a lot of capital. Well, in many cases, this just isn’t true. Only a few hundred dollars for supplies and materials is needed to get started.

With a clever twist, you can easily upgrade an existing product into a “new and improved” one. For example, a popular lip enhancing product is basically lip gloss filled with ginger extract to increase blood circulation in lips.

Now it’s a big hit and has made its creators millionaires.

If your dream is to start your own line of cosmetic products – I say go for it!

Here are the helpful resource pages I mentioned to get you started on starting your own cosmetic line:

U.S. Food and Drug Administration has a great number of resources pages, tips and information to help you start your beauty line business.

http://www.fda.gov

Cosmetic Labeling & Label Claims
http://www.fda.gov/Cosmetics/CosmeticLabelingLabelClaims/default.htm

– Guidance, Compliance & Regulatory Information
– Cosmetics Manufacturers, Packagers & Distributors
-Product and Ingredient Safety
-FDA Authority Over Cosmetics
-Is It a Cosmetic, a Drug, or Both? (Or Is It Soap?)

Who knows, you may just give the big corporations a run for their money one day.